Kesiapan Usaha Mikro Kecil Menengah di Kecamatan Long Ikis Menghadapi Era Bisnis Digital
DOI:
https://doi.org/10.56456/jebdeker.v3i2.159Keywords:
bisnis digital, kesiapan digital, media sosial, umkmAbstract
The purpose of this study is to see the condition and readiness of MSME actors in Long Ikis Regency in entering the digital business era as well as identifying business insights and digital technology. The research method used was a qualitative method by conducting in-depth online interviews with 30 MSME actors randomly with various types of businesses in Long Ikis Regency, East Kalimantan Province. Using qualitative research methods, non-probability sampling with purposive sampling techniques, and qualitative descriptive research methods with a case study approach. The types of data in this study are primary data, and secondary data. The results of the study (1) MSME are interested in business digitalization, (2) MSME are starting to have digital business awareness, (3) technology support is not 100% as expected (4) there are 20% of MSME players who know Instagram business, 80% use Facebook (5) MSME need digital business introduction and development (6). MSME believe that the application of digital business has the potential to increase sales. The hope is that MSMEs can adapt and implement digital media optimally.
References
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Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook. Journal of Product and Brand Management, 22, 342-351. https://doi.org/10.1108/JPBM-05-2013-0299
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Morissan. (2010). Periklanan. Jakarta: Kencana.
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Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of Social Media Usage and Performance Benefits in Small- and Medium-Sized Enterprises (SMEs). Journal of Enterprise Information Management,30,383-399.https://doi.org/10.1108/JEIM-04-2016-0088
Okfalisa, Dkk (2020). Kesiapan Usaha Mikro Kecil Dan Menengah (UMKM) Di Indonesia Menuju Bisnis Digital. UR Pers Pekanbaru.
Oktaviani, L., Aldino, A. A., & Lestari, Y. T. (2022). Penerapan Digital Marketing Pada E-Commerce Untuk Meningkatkan Penjualan UMKM Marning. Literasi: Jurnal Pengabdian Masyarakat dan Inovasi, 2(1), 369-37.
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Produk Bimtek Satu Desa Satu. Http://Www.Humas.Paserkab.Go.Id/Berita/Buka-Bimtek-Ovop-Sekda-Kalau-Ingin-Maju-Harus- Mempersiapkan-Sdm (Akses Tanggal 03 Juli 2022, Pukul 14.35 WIB)
Qurniawati, R., S (2018) Theoritical Review : Pemasaran Media Sosial. Journal Of Economic Business. Vo; 11, No 1. DOI: http://dx.doi.org/10.52353/ama.v11i1.159
Rahayu, A. B., & Budi, A. (2006). Pembangunan perekonomian nasional melalui pemberdayaan masyarakat desa. Iskandar Institute.
Rengganawati, H., & Taufik, Y. (2020). Analisis Pelaksanaan Digital Marketing pada UMKM Tahu Rohmat di Kuningan. Komversal : Jurnal Komunikasi Universal, 2(1), 28-50. Retrieved from http://jurnal.plb.ac.id/index.php/komversal/article/view/496
Ritter, Thomas & Pedersen, Carsten. (2019). Digitization Capability And The Digitalization Of Business Models In Business-To-Business Firms: Past, present, and future. Industrial Marketing Management. 86. 10.1016/j.indmarman.2019.11.019.
Rizaldi, T, &Putrantro, A, H., (2018) Penerapan Digital Marketing sebagai Strategi Marketing dan Branding pada UMKM. Seminar Nasional Hasil Penelitian Kepada Masyarakaet 2018.
Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioral Science, International Series in Decision Process, 2nd Edition, Holt, Rinehart and Winston, Inc., New York.
Santika, A., Aliyani, R., & Mintarsih, R. (2022). Persepsi Dan Intensi Pelaku Umkm Terhadap Penggunaan Qris Sebagai Sistem Pembayaran Digital Di Kota Tasikmalaya. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(4), 61-70.
Sari, RP, & Santoso, DT (2019). Pengembangan Model Kesiapan UMKM Di Era Revolusi Industri 4.0. Jurnal Media Teknik Dan Sistem Industri, 3. No. 1.
Sekaran, Uma. 2011. Metode Penelitian Untuk Bisnis (Metode Penelitian Untuk Bisnis). Jakarta:Salemba Empat.
Soemanto, W. (2012). Psikologi Pendidikan. Jakarta:Rineka Cipta.
S. Gandhi, B. Thota, R. Kuchembuck, J. Swartz (2018). Demystifying Data Monetization.. MIT Sloan Management Review, Hlm. 1-9.
Strauss, Judy Dan Raymond Frost (2009). E- marketing, 5th edition, Prentice-Hall, Inc., Upper Saddle, New Jersey.
Tuten, Tracy, L., (2021). Social Media Marketing. 4th edition. SAGE Publishing. Sofia University, USA.
Undang-Undang Nomor 20 Tahun 2008 Tentang UMKM
Umeh, Francisca; Tan, Chekfoung; Pan, Yu-Chun; and Khan, Hafiz. (2020). Developing the Digital Business Readiness Assessment Framework (DBRAF) for Fashion Retail SMEs in Lagos, Nigeria. UK Academy for Information Systems Conference Proceedings. 14.
https://aisel.aisnet.org/ukais2020/14
Unnikrishnan, Seema & Iqbal, Rauf & Singh, Anju & Nimkar, Indrayani. (2014). Safety Management Practices in Small and Medium Enterprises in India. Safety and Health at Work. 178. 10.1016/j.shaw.2014.10.006.
Varma, M.N., Dhakane, N., & Pawar, A. (2020). Evaluation Of Impact Of Instagram On Customer Preferences: The Significance Of Online Marketing. International Journal of Scientific & Technology Research, 9, 548-554.
Parida, V., Sjödin, D., & Reim, W. (2019). Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises. Sustainability, 11, 391.
Sundari, S., & Sulistyowarni, I., (2021). Pemberdayaan UMKM Melalui Digital Marketing Guna Meningkatkan Ketahan Ekonomi di Masa Pandemi. Seminar Nasional Pertumbuhan Ekonomi 2021. Vo.2. No.1.
Wally, E., & Koshy, S. (2014). The Use Of Instagram As A Marketing Tool By Emirati Female Entrepreneurs: An Exploratory Study.
Zimmerman., J & Ng, Deborah (2017). Social Media Marketing : All-In-One For Dummies. 4th edition. John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774
Alves, Helena & Fernandes, Cristina & Raposo, Mario. (2016). Social Media Marketing: A Literature Review and Implications: Implications Of Social Media Marketing. Psychology & Marketing. 33. 1029-1038. 10.1002/mar.20936.
Amriel, E, E & Ariescy, R., R. (2021) Analisa Engagement Rate di Instagram : Fenomena Like dan Komentar. Media Manajemen Jasa. Vol 9., No. 2. DOI: https://doi.org/10.52447/mmj.v9i2.5555
Awali, Husni & Rohmah, Farida. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan UMKM Di Kota Pekalongan Di Tengah Dampak Covid-19. Keseimbangan. Jurnal Ekonomi Dan Bisnis Islam. Jil.2. No.1, Jan-Jun (1-14).
Aznuriyandi, A., Efrita, S., & Zulia, K., (2018). Efektivitas Promosi Melalui Instagram pada UMKM Sektor Makanan dan Minuman di Kota Pekanbaru. Jurnal Benefita : Skonomi Pembangunan, Manajemen Bisnis & Akuntansi. Vol 3, No 2.
Brennen, S.J.; Kreiss, D. (2016). Digitalization and digitization. In The International Encyclopedia of Communication Theory and Philosophy; Jensen, K.B., Craig, R.T., Pooley, J.D., Rothenbuhler, E.W., Eds.; Wiley-Blackwell: Oxford, UK.
Cooper & Schindler. (2014). Business Research Methods. New York: Mcgraw-Hill.
Fong, M. W. L. (2009). Digital Divide Between Urban and Rural Regions in. China. The Electronic Journal of Information Systems in Developing Countries, 36 (6).
Ghobakhloo, M. et al. (2012). Strategies for Successful Information Technology Adoption in Small and Medium-sized Enterprises. Information 2012, 3(1), 36-67; https://doi.org/10.3390/info3010036
A. Gilmore, D. Carson and K. Grant, “SME Marketing in Practice,” Journal of Marketing Intelligence & Planning, Vol. 19, No. 1, 2001, pp. 6-11.
Gunanta, R. & Hadian, N. (2017). 18 Imperatif E-Commerce “Analisis Kesiapan Pelaku UMKM Kota Bandung Dalam Penambahan Industri Kreatif Digital”. Jurnal Akuntansi Maranantha. Vol 11. No 1. 187-198.
Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook. Journal of Product and Brand Management, 22, 342-351. https://doi.org/10.1108/JPBM-05-2013-0299
Howe, J. (2015). International E-Commerce in Africa: The Way Forward. ITC.
Ignat, V. (2017). Digitalization and the global technology trends. IOP Conference Series: Materials Science and Engineering. 227. 012062. 10.1088/1757-899X/227/1/012062.
Kaplan, A.M. and Haenlein, M. (2010) Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53, 59-68. http://dx.doi.org/10.1016/j.bushor.2009.09.003
Karltorp, L. (2017). Digital Transformation Strategies In Small Businesses : A Case Study In The Swedish Manufacturing Industry (Dissertation). Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36432
Kiveu, M.N., & Ofafa, G. (2013). Enhancing Market Access in Kenyan SMEs using ICT. Global Business and Economics Research Journal, 2, 29-46.
Kotler, P., & Armstrong, G. (2011). Principles of Marketing (14th ed.). Prentice Hall.
Kotler, P. and Keller, K.L. (2012). Marketing Management. 14th Edition, Pearson Education.
Madura, J. (2007). Pengantar Bisnis. Edisi Keempat. Jakarta. Salemba Empat.
Maslan, A. (2014). Analisis Faktor-Faktor Mempengaruhi Kesenjangan Digital Studi Kasus Barelang (Batam, Rempang Dan Galang) Kepulauan Riau. Computer Based Information System Journal, 2(2). Retrieved from https://ejournal.upbatam.ac.id/index.php/cbis/article/view/373
Miles, J. (2013). Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence. Mcgraw-Hill, New York.
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis : A Methods Sourcebook. Thousand Oaks: SAGE Publications, Inc.
Morissan. (2010). Periklanan. Jakarta: Kencana.
Muslim, M. (2020). PHK pada masa pandemi covid-19. ESENSI: Jurnal Manajemen Bisnis, 23(3), 357-370.
Neumann, JE (2014). Mengapa Orang Tidak Berpartisipasi Dalam Perubahan Organisasi. Dalam R. Woodman, Dan W. Pasmore (Eds) Penelitian Dalam Perubahan Dan Pengembangan Organisasi, Vol. 3, Hlm. 181–212, JAI Press, Greenwich, CT.
Odoom, R., Anning-Dorson, T., & Acheampong, G. (2017). Antecedents of Social Media Usage and Performance Benefits in Small- and Medium-Sized Enterprises (SMEs). Journal of Enterprise Information Management,30,383-399.https://doi.org/10.1108/JEIM-04-2016-0088
Okfalisa, Dkk (2020). Kesiapan Usaha Mikro Kecil Dan Menengah (UMKM) Di Indonesia Menuju Bisnis Digital. UR Pers Pekanbaru.
Oktaviani, L., Aldino, A. A., & Lestari, Y. T. (2022). Penerapan Digital Marketing Pada E-Commerce Untuk Meningkatkan Penjualan UMKM Marning. Literasi: Jurnal Pengabdian Masyarakat dan Inovasi, 2(1), 369-37.
O'Connell, K., Delaney, K. Dan Moriarty, R. (2015). Digital Business Transformation: Disrupt To Win, Cisco, (Juni), Hlm. 1–12.
Peran UMKM Bagi Ekonomi Negara. Https://Economy.Okezone.Com/Read/2020/10/09/455/2291177/Bukti-Umkm- Memainkan-Peran-Penting-Bagi-Ekonomi-Ri
Produk Bimtek Satu Desa Satu. Http://Www.Humas.Paserkab.Go.Id/Berita/Buka-Bimtek-Ovop-Sekda-Kalau-Ingin-Maju-Harus- Mempersiapkan-Sdm (Akses Tanggal 03 Juli 2022, Pukul 14.35 WIB)
Qurniawati, R., S (2018) Theoritical Review : Pemasaran Media Sosial. Journal Of Economic Business. Vo; 11, No 1. DOI: http://dx.doi.org/10.52353/ama.v11i1.159
Rahayu, A. B., & Budi, A. (2006). Pembangunan perekonomian nasional melalui pemberdayaan masyarakat desa. Iskandar Institute.
Rengganawati, H., & Taufik, Y. (2020). Analisis Pelaksanaan Digital Marketing pada UMKM Tahu Rohmat di Kuningan. Komversal : Jurnal Komunikasi Universal, 2(1), 28-50. Retrieved from http://jurnal.plb.ac.id/index.php/komversal/article/view/496
Ritter, Thomas & Pedersen, Carsten. (2019). Digitization Capability And The Digitalization Of Business Models In Business-To-Business Firms: Past, present, and future. Industrial Marketing Management. 86. 10.1016/j.indmarman.2019.11.019.
Rizaldi, T, &Putrantro, A, H., (2018) Penerapan Digital Marketing sebagai Strategi Marketing dan Branding pada UMKM. Seminar Nasional Hasil Penelitian Kepada Masyarakaet 2018.
Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioral Science, International Series in Decision Process, 2nd Edition, Holt, Rinehart and Winston, Inc., New York.
Santika, A., Aliyani, R., & Mintarsih, R. (2022). Persepsi Dan Intensi Pelaku Umkm Terhadap Penggunaan Qris Sebagai Sistem Pembayaran Digital Di Kota Tasikmalaya. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(4), 61-70.
Sari, RP, & Santoso, DT (2019). Pengembangan Model Kesiapan UMKM Di Era Revolusi Industri 4.0. Jurnal Media Teknik Dan Sistem Industri, 3. No. 1.
Sekaran, Uma. 2011. Metode Penelitian Untuk Bisnis (Metode Penelitian Untuk Bisnis). Jakarta:Salemba Empat.
Soemanto, W. (2012). Psikologi Pendidikan. Jakarta:Rineka Cipta.
S. Gandhi, B. Thota, R. Kuchembuck, J. Swartz (2018). Demystifying Data Monetization.. MIT Sloan Management Review, Hlm. 1-9.
Strauss, Judy Dan Raymond Frost (2009). E- marketing, 5th edition, Prentice-Hall, Inc., Upper Saddle, New Jersey.
Tuten, Tracy, L., (2021). Social Media Marketing. 4th edition. SAGE Publishing. Sofia University, USA.
Undang-Undang Nomor 20 Tahun 2008 Tentang UMKM
Umeh, Francisca; Tan, Chekfoung; Pan, Yu-Chun; and Khan, Hafiz. (2020). Developing the Digital Business Readiness Assessment Framework (DBRAF) for Fashion Retail SMEs in Lagos, Nigeria. UK Academy for Information Systems Conference Proceedings. 14.
https://aisel.aisnet.org/ukais2020/14
Unnikrishnan, Seema & Iqbal, Rauf & Singh, Anju & Nimkar, Indrayani. (2014). Safety Management Practices in Small and Medium Enterprises in India. Safety and Health at Work. 178. 10.1016/j.shaw.2014.10.006.
Varma, M.N., Dhakane, N., & Pawar, A. (2020). Evaluation Of Impact Of Instagram On Customer Preferences: The Significance Of Online Marketing. International Journal of Scientific & Technology Research, 9, 548-554.
Parida, V., Sjödin, D., & Reim, W. (2019). Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises. Sustainability, 11, 391.
Sundari, S., & Sulistyowarni, I., (2021). Pemberdayaan UMKM Melalui Digital Marketing Guna Meningkatkan Ketahan Ekonomi di Masa Pandemi. Seminar Nasional Pertumbuhan Ekonomi 2021. Vo.2. No.1.
Wally, E., & Koshy, S. (2014). The Use Of Instagram As A Marketing Tool By Emirati Female Entrepreneurs: An Exploratory Study.
Zimmerman., J & Ng, Deborah (2017). Social Media Marketing : All-In-One For Dummies. 4th edition. John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774