Vol. 6 No. 1 (2025): Desember 2025

Articles

• The Influence of Digital Marketing and User Reviews on Gen Z’s Impulse Buying

  Farrel Rainer Allan Silvatika, Muhammad Febrian Rachmadan Amri, Gede Yudha Anugerah Pratama

  1-9

  • PDF, 1-9

• Comparative Analysis of Customer Satisfaction Based on Netflix Subscription Types

  Fikhry Hakim Nasution, Dumas Ananda, Muhammad Hafizh, Nadhif Surya Aditya, Shabrina Aulia Hidayat, Syti Sarah Maesaroh

  10-19

  • PDF, 10-19

• Literature Review: The Influence of Family Ownership on Tax Avoidance

  Yety Anggraini, Wahyu Wismawati

  20-34

  • PDF, 20-34

• Implications of Malang Creative Center (MCC) as a Community Creative Economic Empowerment Laboratory

  Rossy Sandra Deanova, Kalla Martien Luther, David Kasidi

  35-43

  • PDF, 35-43

• The Influence Of Digital Lifestyle And Investment Knowledge  On The Investment Decisions Of Upi Tasikmalaya Campus Students

  Raditio Bima Armanda, Siti Helya Fitri, Nasywa Fadhilah Azzahra, Dini Okta Rahman, Dzakwan Naufal Rafif , Syti Sarah Maesaroh

  44-56

  • PDF, 44-56

• Development Of The Nusareco Business Website Using The Pieces Framework Approach

  Chandra Putra Salombe, Syamsu Alam, Muhammad Ashdaq, Valentino Aris

  57-74

  • PDF, 57-74

• Analysis of DIMC Strategy Using SWOT in the Refill Perfume Industry: A Case Study of Uchi Parfume Karawitan Bandung

  Arini Putri Dewi Yanti, Raskadi

  75-95

  • PDF, 75-95

• The Implementation Of Good Corporate Governance Principles In Village Fund Management

  Metiya Fatikhatur Riziqiyah, Lina Krisnawati, Septi Nur Laeli

  96-106

  • PDF, 96-106

• The Influence of Product and Service Quality on Consumers’ Purchasing Decisions at Pentol Prasmanan Terserah, Surakarta

  Fahmi Rikza Luqmana, Ari Susanti

  107-116

  • PDF, 107-116

• Data-Driven Analysis of Matic Motorcycle Sales Strategy: A Case Study at Astra Motor Klaten

  Septiana Rindiani, Aditya Liliyan

  117-125

  • PDF, 117-125

• The Effect of Financial Ratios on the Profit Growth of Cosmetics Companies Listed on the Indonesia Stock Exchange 2019-2024

  Septhy Ratna Pramesthy, Dewi Ika Octavia

  126-144

  • PDF, 126-144

• Ethically-Aligned Digital Business Intelligence for MSMEs: Integrating Ethics, Data, and Technology for Sustainable Business Models

  Hariyadi Fajar Nugroho

  145-153

  • PDF, 145-153

• Analysis Of The Role Of The Department Of Indonesia And Indonesia In Sme Development In Boyolali Regency

  Mita Purnamasari, Sherena Wahyutari

  154-166

  • PDF, 154-166

• The Impact of Corporate Social Responsibility on the Performance of Companies Listed in the LQ-45 Index on the Indonesia Stock Exchange

  Ferda Ayu Satriana, Kadir, Rusma Nailiah

  167-175

  • PDF, 167-175

• Accounts Receivable Ratio Analysis to Assess Uncollectable Accounts Receivable at CV PC

  Evi Nurwitami , Era Trianita Saputra

  176-192

  • PDF, 176-192

• The Influence of Financial Literacy on Consumptive Behavior of SPaylater Users in Generation Z

  Indah Puji Lestari, Aulia Indah Fajrani, Novia Diyah Ramadani, Bambang Ahmad Indarto

  193-204

  • PDF, 193-204

• The Ayo Donor Application Model in Improving Blood Donation Awareness of Students of Akbara Polytechnic Surakarta

  Budi Purwanto, Risqi Ekanti, Budi Istiyanto

  205-212

  • PDF, 205-212

• Tax Aggressiveness in Transfer Pricing and Corporate Business Strategy

  Airlin Permata Sari, Indri Wulandari

  213-224

  • PDF, 213-224

• The Effectiveness of Social Media Marketing in Building Brand Awareness for the Soft Skills Training Institution Speaking.id

  Juni Kristanto, Aditya Liliyan, Satria Veriansyah Wiguna

  225-233

  • PDF, 225-233

• Analysis of Consumer Behavior on UMKM Snack Purchasing Decisions at the Culinary Center of Karanganyar City

  Elida Zia'ul Huda, Ayunda Ridha Nur Alfathikhah

  234-242

  • PDF, 234-242