The Influence Of Digital Lifestyle And Investment Knowledge On The Investment Decisions Of Upi Tasikmalaya Campus Students
DOI:
https://doi.org/10.56456/jebdeker.v6i1.871Keywords:
Digital Lifestyle, Investment Knowledge, Investment DecisionAbstract
The development of digital technology has changed the way people live, including students who are now increasingly familiar with the world of finance. The younger generation, especially Generation Z, has become the dominant group of new investors in Indonesia in recent years. This situation shows that students have great potential in investment activities. However, despite living in a digital ecosystem, the use of technology does not always align with the ability to make sound investment decisions. Investment knowledge is considered more influential, as a good understanding can help students reduce risks while making more rational decisions. This study aims to examine the influence of digital lifestyle and investment knowledge on investment decisions among undergraduate students at UPI Tasikmalaya Campus. The research sample involved 109 students selected through random sampling. Primary data was collected via a questionnaire and analyzed using multiple linear regression through SPSS version 30. The results indicate that digital lifestyle does not significantly influence investment decisions. Conversely, investment knowledge has a positive and significant influence. Thus, this study confirms that investment understanding is the primary factor in determining students' investment decisions rather than merely following digital lifestyle trends.
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